A question to SEO gurus on EC

[deshpremi]

Hello, I have a question... might sound dumb, but I couldnt find any conclusive answers....

Suppose I have a website in which all pages have a .asp extension something like

http://www.dontfuckme.com/available.asp

This page comes on top when searched on the relevant keywords. Now we have rebuilt the site using php so the new page is

http://www.dontfuckme.com/available.php

If we keep the names of pages same, will the change of extension from .asp to .php affect our ranking?

[khaski_khopari]

Originally Posted by deshpremi

Hello, I have a question... might sound dumb, but I couldnt find any conclusive answers....

Suppose I have a website in which all pages have a .asp extension something like

http://www.dontfuckme.com/available.asp

This page comes on top when searched on the relevant keywords. Now we have rebuilt the site using php so the new page is

http://www.dontfuckme.com/available.php

If we keep the names of pages same, will the change of extension from .asp to .php affect our ranking?

yes, because the ranking of the .asp page is due to the backlinks associated with that page; the new page will not have the same quantity and quality of backlinks, so it is most likely that the new page will lose the rankings; the impact will not be instant though ... the ranking of the page will get affected after a few weeks or may be after some months... but it is most likely to get affected and badly ...

[Charchila]

This is not my strongest area, but my understanding is that you should do a 301 redirect from .asp to .php to maintain link equity. That's a way to tell search engines that old page no longer exists, but there is an equivalent new page located at a new url.

Something like:

RedirectMatch 301 (.*)\.asp$ http://www.dontfuckme,com$1.php

[khaski_khopari]

Originally Posted by Charchila

This is not my strongest area, but my understanding is that you should do a 301 redirect from .asp to .php to maintain link equity. That's a way to tell search engines that old page no longer exists, but there is an equivalent new page located at a new url.

Something like:

RedirectMatch 301 (.*)\.asp$ http://www.dontfuckme,com$1.php

this would be the best way to resolve the issue but the ranking can still get affected by the redirect ... actually nobody's baap know how Google works, so you better not change anything that is rated well in Google's book

[deshpremi]

Thanks!! will have my programmers check on the 301 redirect thingy

[kalidas]

Originally Posted by deshpremi

Hello, I have a question... might sound dumb

There are no dumb questions ....... only dumb people.

[sarv_shaktimaan]

Originally Posted by kalidas

There are no dumb questions ....... only dumb people.

Correct ! and the only dumb thing is not asking the question.

[dirty]

Originally Posted by deshpremi

Thanks!! will have my programmers check on the 301 redirect thingy

If you let your programmers get on Echarcha then they can ask the questions too.

[kalidas]

Originally Posted by deshpremi

Thanks!! will have my programmers check on the 301 redirect thingy

Put in a change request and mark it as non-emergency (Severity 4 or 5). The programmers will get to it when they get to it.

[sarv_shaktimaan]

Originally Posted by kalidas

Put in a change request and mark it as non-emergency (Severity 4 or 5). The programmers will get to it when they get to it.

AEC (Application Enhancement Coordinator.. Fancy name for amru IT chaprasi) will create a ticket and prioritization meeting will decide who works on it.

[deshpremi]

Bhai log, no fancy posts in my company.... I run my business like a baniya... there is me (who counts the money) and the programmers who work.